Crafting Your Call To Action November 10, 2017 By Colton Tollett Many people tend to overlook the importance of great ad copy when it comes to outdoor advertising. You might be tempted to only focus on the graphic design elements. This is understandable given the fact that this will be the most noticeable to viewers. However, it is the call to action that will truly bring engagement to your ad. Graphics and Words A well balanced outdoor ad will have elements that compliment one another. For example, great design is crucial to capturing attention, but what do you do once people are engaged with your ad? Don’t just stop with graphic design. Now that people are looking at your ad, it’s time to take measures that will get them to behave in the way that you want them to. Do you want them to buy your product, use your service, or visit your website? These are things that MUST be included in your call to action. The design of the ad has already attracted them, now is the time to bring in the sales using strategic ad copy. Always remember to write a call to action that is easily read and understood, especially from a distance. A good rule of thumb is to keep the amount of words at just six or less. This means that each word must be impactful and direct. Tell them exactly what they need to do to buy your product or shop at your store. “Call today!” This quick and effective word usage is a great way to engage your audience to act. Crafting an effective call to action takes the same amount of time and dedication as creating the graphic design for the ad. This is something that is developed out of research and keen marketing sense. Let us use our knowledge to help you get the best ads for your business. Contact us today!