Posts by Rebecca

Font and typography are a major part of your campaign when it comes to your billboard design. You may be tempted to overlook this aspect of the design and focus on other elements such as photography and graphics. While these elements are important, remember that the typography itself is how customers get the information from…

Ambient advertising is a simple and innovative way to get a message across to people. It is essentially an updated method to a traditional advertisement. This method utilizes surroundings to make people look twice, effectively gaining a much bigger impact while cutting back on costs because less materials are used. Ambient advertising lets the surrounding…

It can often seem like the traditional advertising of billboards and the ever changing technology of social media would make the two incompatible due to their focus on different mediums. However, when utilized together, billboard advertising and social media platforms can make for a very profitable combination.   This is why it is very important…

Have you been driving down the highway and noticed a billboard that really stood out? Have you seen a billboard that was so clever or funny that you couldn’t help but remember it? Great billboards never have trouble gathering attention and, in turn, business for the company that is advertising. It’s what they were DESIGNED…

Billboards have a very small pocket of time to create an impact. As people go about their day, they often forget billboards or not look at them altogether. What makes certain billboards stand out? How do they manage to get attention in such a fast-paced world? The answer is DESIGN. This is one of the…