Choosing the Perfect Font for your Billboard

Font and typography are a major part of your campaign when it comes to your billboard design. You may be tempted to overlook this aspect of the design and focus on other elements such as photography and graphics.

While these elements are important, remember that the typography itself is how customers get the information from the billboard or print.

So, with all of the different font styles to choose from, how do you choose the correct one?
The font you choose should be legible from a long distance. A general rule for this is 1,000 feet. This also means that you want to stay away from all caps and letters that are spaced too far apart or close together.
Be cautious of fancy or decorative font styles as they can be difficult to read from a distance.

Here are some safe font choices that work extremely well for outdoor advertising.

Serif
Serif fonts are possibly the most popular in virtually any advertising setting. The font makes discerning each letter very easy and it looks appealing without too much decoration.

Here are some widely used examples of Serif fonts:

Times New Roman, Didot, Baskerville, Bodoni

Sans Serif
Sans Serif fonts have recently gained popularity for their sleek modern appeal. They work very well for headlines due to their simplicity and readability.

Here are some widely used examples of Sans Serif fonts:

Myriad Pro, Helvetica, Avenir, Optima
Simplicity is key when it comes to choosing the right font for your billboard. At the end of the day, the font is meant to get the information out to as many people as possible. Avoid the temptation to use overly decorative fonts and you will have a billboard that can be easily read from a distance.

Need some help getting the best designs on your billboards? Talk to us today!