BILLBOARD CHATTER BLOG

Our Story: A Billboard Girl is Born

Dec 3, 2019

Every young person is told that they need to find a good job. And in my mind that job was in a skyscraper in the city. I always believed I need to have an office on the top floor over-looking the city and working for someone else. I had no idea what I was suppose to do but I envisioned it to look like “Working Girl” starring Melanie Griffith kicking my feet up on a desk over-looking the skyline conquering a dream. Fast forward after college the reality was there was not a high rise office but rather a job that was hard pressed to find. And then there was a sign. A billboard sign to be exact. I decided to call the number on the billboard and asked them if they needed help with design. It was a straight commission job. Which is code for “if you want money…earn it”! I was dying dying to work and ready to learn the billboard business! Fast forward 3 years and I got fired. Yes. You heard that right. I was fired. I was let go from the billboard company I was so eager to work for because they were selling out to another company. After 3 years of work I packed up my stuff trying to figure out what my next move was. I lived in a small town and there was a lack of opportunity. I knew the billboard business and wonderful mentor. With $300 dollars to spend on a website…

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Billboards Etc New & Improved

Dec 3, 2019

Over the last 12 years our website has continuously evolved. Billboards Etc has been working for the last year on bettering our website to improve functionality and ordering ease. We have officially launched our new site December 1st, 2019. Some new items to look for: A cleaner look with easier navigation Separation of products to offer more customized options A text line for our savvy texters PMS Education center for Pantone colors A new Our Team page with more detail Our Independent Billboard Operator page Social login advancements with Facebook or Google Digital billboard design request section    

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Advertising and Nexus Triggers

Oct 22, 2019

For most outdoor advertising companies sales starts on the billboard with an  “Advertise Here” vinyl. The potential driver calls the number and hopefully the ad space is sold. Sometimes outdoor companies have to hire sales people to go out and about to sell the outdoor space. Something to strongly consider when doing this is your location. Do you live on a bordering state and travel into another state to sell advertising space? If the answer is yes…then you could be triggering a nexus in that state and might need to register your business in that state. Here is a great example.  According to Avalara, “Texas: According to the Texas tax code, if you engage in regular or systematic solicitation of sales of taxable items in the Lone Star State by way of catalogs, magazines, flyers, radio, television, mail, telephone, computer, cable, optic or any other means, you have nexus in Texas.” What is a Nexus? “Sales tax nexus is the connection between a seller and a state that requires the seller to register, collect, and remit sales tax on sales made in the state. Certain business activities such as having a physical presence in a jurisdiction or reaching a sales threshold may establish nexus with the state,” Avalara.  “General rule that if the advertising is remote, it will not trigger nexus. Of course, there are exceptions to that, like California and Texas, so it’s wise to know the law in the states where you do business.” Why should outdoor companies care? After all….billboard advertising is non-taxable in most states. “Generally, an agency must…

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6 Year Anniversary with Billboards Etc. / Debbie

Oct 21, 2019

We would like to recognize our Debbie for her 6 years of dedication to Billboards Etc. She truly is a talented Graphic Designer that has contributed so much more than design. We can not thank her enough for her loyalty, hard work and friendship.    

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Pool Billboard Ideas

Jun 13, 2018

Billboards should not be borning! Have fun with a catchy tagline and imagery. Or in this case….a Shirley Temple looking cutie!  Key is to have images direct the eye to the message. Keep your text 7 words or less and contrasting colors. This client did not need more contact information on his board because he is the main pool provider in his region. This left room to be more creative and just create brand awareness. http://pools-more.com/    

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Outdoor Advertising: Why Design Matters

Apr 16, 2018

Many fall to the temptation of overlooking or completely neglecting the design of their outdoor ads. They seem to think that just throwing some words on a billboard or sign will automatically attract attention. Or maybe they believe that throwing an unattractive variety of color and flash will be the best idea for their chosen mode of advertising. While both of these methods have been used effectively, the key behind their success is that there was a great deal of planning and thought that went behind the design. Every choice, whether it be only text or striking photography, was made with a particular goal in mind. The design of your billboard can be the first impression that many people get of your business. This is why it’s important to make sure it counts. Design helps start a conversation It is a common mistake for many companies to place a billboard in a location and not put much thought into how it actually looks. You may have your ad in a great location, but it will remain ineffective if it can’t engage people and make them want to take action. Take the time to craft your call to action and form it in a way that speaks to your intended customer base. Design helps define your audience One thing that you should definitely keep in mind when it comes to the design of your outdoor ads is the interests and values held by your customer base or audience. Demographics play a…

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Billboard Design: Getting Your Message Across

Jan 29, 2018

When making a strategy for the design of your billboard or outdoor ad, it is very easy to get distracted by the visual elements of the campaign. Photography, graphic design, and colors are all a major part of the time, and money, spent on creating your ad. However, the overall message of the billboard is something that is very important to keep in mind and will ultimately bring more value to your ads and campaigns as a whole. What are you trying to do with your billboard? This may seem like a simple question. You want a billboard or outdoor ad to spread awareness about your business. However, it can greatly benefit you to think a bit deeper about this. What exactly do you want people to do with the information provided by the outdoor ad? Do you want them to visit a website? Do you want them to visit a specific location that your business is in? Before even beginning a campaign you need to be aware of the various channels that your customers access your business and provide them with the most convenient options based on your demographic and type of business.    Make your message obvious The messaging on your billboard should be 100% clear. Given the fast paced nature of modern life, people simply are not willing to give up the time to look at the ad for longer than few seconds. Put a significant amount of time in creating a message that fully represents your…

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Top 5 Outdoor Advertising Rules

Dec 21, 2017

The landscape for billboard advertising has made an inevitable change due to the ever growing popularity of digital and mobile devices. Consumers have found themselves distracted by a variety of smart phones, tablets, and gaming systems. This does not mean that billboard and outdoor advertising is ineffective, but rather, it means that there are certain rules and guidelines that should be followed in order to remain competitive and attract attention.       1. Keep it six words or less- This can be one of the most challenging aspects of the billboard design process. Depending on the type of business or organization, it can be tempting to attempt to write out your entire story on the billboard. After all, this may be the first time potential customers are introduced to your brand. However, remember to be aware of the fact that billboards are viewed by people who are the move and don’t have a lot of time to read. This means that you definitely want to keep the amount of words to a minimum, preferably six or less.      2. Be creative- With the last rule in mind, it’s important to always remember that creativity goes a long way when it comes to outdoor advertising. Some of the most effective outdoor ads are the ones that think about of the box and create something that engages people while also displaying their brand.      3. Be careful of bright colors- It would seem that utilizing bright flashy colors would be a great way…

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Crafting Your Call To Action

Nov 10, 2017

  Many people tend to overlook the importance of great ad copy when it comes to outdoor advertising. You might be tempted to only focus on the graphic design elements. This is understandable given the fact that this will be the most noticeable to viewers. However, it is the call to action that will truly bring engagement to your ad. Graphics and Words A well balanced outdoor ad will have elements that compliment one another. For example, great design is crucial to capturing attention, but what do you do once people are engaged with your ad? Don’t just stop with graphic design. Now that people are looking at your ad, it’s time to take measures that will get them to behave in the way that you want them to. Do you want them to buy your product, use your service, or visit your website? These are things that MUST be included in your call to action. The design of the ad has already attracted them, now is the time to bring in the sales using strategic ad copy. Always remember to write a call to action that is easily read and understood, especially from a distance. A good rule of thumb is to keep the amount of words at just six or less. This means that each word must be impactful and direct. Tell them exactly what they need to do to buy your product or shop at your store. “Call today!” This quick and effective word usage is a…

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Halloween Themed Ads

Oct 31, 2017

Halloween is a great time to get creative with advertising. It gives you the opportunity to use the fun and scary holiday to promote your brand! To celebrate Halloween, we are going to be showing you some examples of great outdoor advertising with a Halloween theme!   Fun Halloween Ads These companies and organization use the fun atmosphere of the holiday to design amazing ads!     1. This billboard ad by popular Halloween store Party City shows off vibrant colors to advertise their kid’s costumes.           2. Disney uses their more frightening characters to advertise their Halloween Time celebration at Disneyland.             3. Goodwill takes a fun approach to their standard, minimalist theme by incorporating spooky Halloween characters to this simple, but effective billboard.   Scary Halloween Ads Haunted houses and other Halloween attractions use billboard and outdoor advertising extensively to attract attention for their events. Here are a few of the best examples of their frightening ads.   1. Six Flags uses a scary theme to promote their annual Fright Fest haunted house attractions.   2. This billboard for the Los Angeles Haunted Hayride uses a number of design elements including graphics and photography to create a scary outdoor ad in promotion of their events.     3. This billboard for Universal Studios utilizes striking photography and a creative design to get a scary effect!   Halloween is a great holiday for billboard and outdoor advertising. It allows for…

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