BILLBOARD CHATTER BLOG

Billboard Installation

Jul 22, 2017

We have new installers or billboard owners call us all the time asking about billboard installation. And it is rather easy….depending on how much you like heights. Usually hardware will cost $40.00 to $120.00 per billboard face depending on size. Key items needed for installing your billboard will be ratchets, clips, gripper rods, ladder, safety harness and a diaper. Ok….forget the diaper but some people might bite off more than they can chew when climbing up a tall structure. I recommend hiring a seasoned installer with liability coverage.  Some installations might be closer to the ground and you can become a do-it-yourself’er. Watch our billboard installation to give you more tips https://billboardsetcinc.com/resources/billboard-installation   Give us a call for more installation instructions. We also offer free graphic design with your print. We handle from start to finish! 580-326-1660 www.billboardsetcinc.com    

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Choosing the Perfect Font for your Billboard

May 3, 2017

Font and typography are a major part of your campaign when it comes to your billboard design. You may be tempted to overlook this aspect of the design and focus on other elements such as photography and graphics. While these elements are important, remember that the typography itself is how customers get the information from the billboard or print. So, with all of the different font styles to choose from, how do you choose the correct one? The font you choose should be legible from a long distance. A general rule for this is 1,000 feet. This also means that you want to stay away from all caps and letters that are spaced too far apart or close together. Be cautious of fancy or decorative font styles as they can be difficult to read from a distance. Here are some safe font choices that work extremely well for outdoor advertising. Serif Serif fonts are possibly the most popular in virtually any advertising setting. The font makes discerning each letter very easy and it looks appealing without too much decoration. Here are some widely used examples of Serif fonts: Times New Roman, Didot, Baskerville, Bodoni Sans Serif Sans Serif fonts have recently gained popularity for their sleek modern appeal. They work very well for headlines due to their simplicity and readability. Here are some widely used examples of Sans Serif fonts: Myriad Pro, Helvetica, Avenir, Optima Simplicity is key when it comes to choosing the right font for your billboard. At…

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5 Amazing Examples of Ambient Advertising

Apr 18, 2017

Ambient advertising is a simple and innovative way to get a message across to people. It is essentially an updated method to a traditional advertisement. This method utilizes surroundings to make people look twice, effectively gaining a much bigger impact while cutting back on costs because less materials are used. Ambient advertising lets the surrounding environment become part of the ad.   Here are a few great examples of the creativity found in ambient advertising. 1.  Hot Wheels Hot Wheels utilizes this nostalgic ad as a way to grab the attention of children and parents alike. Its clever, fun, and stays with the original theme of the Hot Wheels brand. 2. Doom Fogger   The popular bug-killing product spares no expense when it comes to the design and complexity of this outdoor ad. The genius point of this ad is the fact that it intrigues customers to take a look at the tiny “Roachville.” This ad uses both the environment and a fair bit of creativity to effectively gain engagement from potential customers.   3. Bigelow Tea This tea company really brings their product to life in this simple, yet effective, advertisement.   4. Baltica Beer Baltica Beer encourages subway riders to grab a beer in this clever ad. With the high amount of people riding the subway on a daily basis, this simply design found the perfect way to gain massive amounts of exposure. 5. Frontline   Frontline utilizes the people themselves in this creative ad for anti-flea and…

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Industry Spotlight: John Arnold of Arnold Outdoor Advertising.

Apr 17, 2017

The outdoor advertising industry is one that prides itself on customer relationships and quality assurance. Many of the companies are owned by families and run by a close-knit staff. There is an overwhelming sense of community and partnership that is clearly shown throughout this interview that we conducted with a person who has found great success in this business. We spoke with John Arnold, the owner and founder of Arnold Outdoor Advertising, a company that has provided billboards for a great number of businesses in Oklahoma, to see what it was that initially attracted him to this industry and what aspects of the business mean the most to him. Beginning his career in radio broadcasting, John soon found interest in a local outdoor advertising company known as Tyler Advertising. He landed a job and enjoyed working with them for the next 11 years. “The last 4 or 5 years I ended up running the company,” John explains as he speaks about his time at Tyler Advertising. In 2000, Tyler Advertising was bought out by Lamar, a large, national advertising firm. After working under Lamar for 3 months, John decided to take a risk and start his own outdoor advertising company under his own name. This decision would be the birth of Arnold Outdoor Advertising. “Even though it was a bit frightening, it was a very exciting time, especially after we got the first few leases and started building signs,” John, speaking about starting his own advertising business. “It was a…

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Why Social Media Should Be A Part Of Your Billboard Design

Apr 13, 2017

It can often seem like the traditional advertising of billboards and the ever changing technology of social media would make the two incompatible due to their focus on different mediums. However, when utilized together, billboard advertising and social media platforms can make for a very profitable combination.   This is why it is very important to A) have updated social media pages and B) include these pages in your billboard design.   There are a variety of ways to integrate these pages in your billboard strategy. Here are some ways that will help engage these platforms on traditional print billboards.   1. Using your billboard design to tap into the social media network can be as simple as adding a Facebook logo or asking consumers to “like” your Facebook page or “follow” you on Twitter, Instragram, etc. By applying a simple call to action, your billboard will be working both digitally and traditionally. You will be able to get a rough estimate of the effectiveness of your billboard by observing the traffic of your social media platforms. Not only will you be able to attract visitors to your pages, but you will also be given the ability to interact with customers.   2. Think about incorporating hashtags to your design to encourage even more interaction. Do you have an active social media advertising campaign? Why not integrate this with your outdoor advertising? Not only will the two campaigns compliment each other, but they will also develop consistent marketing for your…

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Don’t make these common billboard design mistakes!

Aug 9, 2016

Have you been driving down the highway and noticed a billboard that really stood out? Have you seen a billboard that was so clever or funny that you couldn’t help but remember it? Great billboards never have trouble gathering attention and, in turn, business for the company that is advertising. It’s what they were DESIGNED to do. Unfortunately, not every business seems to get the memo and ends up wasting money and time by creating less than appealing billboard advertisements. I’m going to take a look at a few bad billboard designs and show you ways that these could easily be fixed. However, please remember that the business or company themselves are not being criticized. My opinions are only on the design of the billboard and do not reflect my thoughts on the business themselves.   1. Poor Billboard Photography When you’re advertising a product, always remember to have the best photo quality possible. It may seem easier and more cost effective to simply take a photo yourself, but you would actually benefit more by hiring a professional to handle the photos on your billboard. This may be the first time that someone is seeing your product. You want to make sure that their first impression is a good one.       2. Cluttered Design This is a VERY common mistake, and one that is very understandable too. You have many things about your business that you want people to know about. Maybe you have the best prices, the…

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What You Need to Know About Billboard Design

Apr 26, 2016

Billboards have a very small pocket of time to create an impact. As people go about their day, they often forget billboards or not look at them altogether. What makes certain billboards stand out? How do they manage to get attention in such a fast-paced world? The answer is DESIGN. This is one of the most important aspects of billboard advertising. Your design is how you represent you or your company. More importantly, a great design can engage people and make your billboard stand out from all the others. So, how do you design a billboard? Here are some tips that will help you get the best, and most effective, design possible!   1. Use Less Words. Yes, you want to get your message across and want people to know what you’re all about. However, people simply do not have time to read a full paragraph on your billboard. Think of an effective way of describing your company, brand, or event in around 6 words or less. Studies have shown that the “6 words or less” rule has proven most effective in consumer engagement. 2. Choose the Right Font. Now that you have your phrase picked out, the next step is choosing a font that will allow people to see your words from a distance. The text should be large and make sure that the colors stand out from the rest of the billboard. 3. Great Photos are a Must. They say a picture is worth a thousand words. Since…

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New Team Member

Jan 21, 2016

We are proud to introduce Ashley! She loves outdoor advertising, customer service, and is looking forward to developing long lasting print relationships with you! Ashley and the rest of our team will be making sure your orders are right and arrive on time! Please make sure to give her a warm welcome! Contact her direct: [email protected]  

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The Psychology of Advertising

Nov 23, 2015

Advertising is no new phenomenon. People have been familiar with getting their attention called from various signs and banners since close to the beginning of time. What is it about advertising that drives people? Why has it worked for so long?   This article will attempt to explore some of the psychological properties associated with advertising and how utilizing these properties will bring more engagement to your business or product.   Remnants of billboards and signs can be traced back to the ancient Egyptians. They soon discovered that they could use Papyrus to display messages of sales. This quickly evolved to the ancient Greeks and Romans who used signs and banners to keep people informed of local events and shows. Over time, this advertising has gradually become what we have today. From ancient Egypt to Times Square, billboard advertising has remained a staple for gaining new customers.   People are simply more adept to sight. It is the most powerful stimulus, which is why having the correct design and colors is a must for any billboard. People have understood from very early on the importance of displaying businesses and products. Even in the digital age that we are living in, traditional methods such as billboard advertising remain extremely effective. The power of association is the main key of any great advertisement. It is important that people make associations with your brand. The best way to do this is through billboards. For example; Let’s say you are a restaurant in a…

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How Billboards Impacted the Music Industry

Nov 11, 2015

    There was once a time when the entertainment industry and billboard advertising didn’t exactly gel together the way that they do now. Sure, billboards have long been used to showcase products and advertise for many businesses, but how did music become a part of the advertising craze? The first advertising idea came from Jac Holtzman, founder of Elektra Records, in 1967. He was trying to get the word out about a great new band that he had recently signed, The Doors. Driving through L.A. every day, he began to notice the drastic number of billboards advertising everything except music, or any form of entertainment, for that matter. He took a chance and plastered The Doors debut album onto one single billboard in L.A. This album became known as one of the best selling debut records of all time. With the help of the single billboard, it was pushed into legendary status. Very soon after, billboard marketing became a necessity for music, art, and film. Even today, it shows a lasting impact and helps to develop an audience of listeners, or viewers, which would not have heard about it prior to seeing the billboard. This is just a small instance of the various artists that have prospered from utilizing billboard marketing. With these successes in mind, what can advertising do for you? This example has shown that, no matter what form, billboards can help to benefit anyone.   Visit us to get a quote and make a lasting impact…

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