The landscape for billboard advertising has made an inevitable change due to the ever growing popularity of digital and mobile devices. Consumers have found themselves distracted by a variety of smart phones, tablets, and gaming systems. This does not mean that billboard and outdoor advertising is ineffective, but rather, it means that there are certain rules and guidelines that should be followed in order to remain competitive and attract attention.       1. Keep it six words or less- This can be one of the most challenging aspects of the billboard design process. Depending on the type of business or organization,…

  Many people tend to overlook the importance of great ad copy when it comes to outdoor advertising. You might be tempted to only focus on the graphic design elements. This is understandable given the fact that this will be the most noticeable to viewers. However, it is the call to action that will truly bring engagement to your ad. Graphics and Words A well balanced outdoor ad will have elements that compliment one another. For example, great design is crucial to capturing attention, but what do you do once people are engaged with your ad? Don’t just stop with…

Brand image is important to consider in the process of designing your billboard or outdoor advertising campaign. Outdoor advertising is effective through its ability to promote a a very specific image of your brand. Outdoor advertising works in repetition. Potential customers are seeing your ads often multiple times a day. This means that your billboard or outdoor ad will need special focus on the representation and image of your brand. This is more important for outdoor ads over any other type of advertising medium. How do I represent my brand image in outdoor ads? The first step in designing your…

When it comes to effective billboard advertising, less is always more. Billboards typically have a very short time frame to grab potential customers’ attention. This makes minimal design a useful tool for attracting an audience. Here are some inspiring examples that take minimalist design to a whole new level. McDonald’s– This billboard ad campaign uses only simple vector images to get its message across. It really shows the marketing power of the McDonald’s brand as it is instantly recognizable from the colors and style alone. Chipotle- The brand does the exact opposite of the previous billboard by adding only words…

We have new installers or billboard owners call us all the time asking about billboard installation. And it is rather easy….depending on how much you like heights. Usually hardware will cost $40.00 to $120.00 per billboard face depending on size. Key items needed for installing your billboard will be ratchets, clips, gripper rods, ladder, safety harness and a diaper. Ok….forget the diaper but some people might bite off more than they can chew when climbing up a tall structure. I recommend hiring a seasoned installer with liability coverage.  Some installations might be closer to the ground and you can become…

Font and typography are a major part of your campaign when it comes to your billboard design. You may be tempted to overlook this aspect of the design and focus on other elements such as photography and graphics. While these elements are important, remember that the typography itself is how customers get the information from the billboard or print. So, with all of the different font styles to choose from, how do you choose the correct one? The font you choose should be legible from a long distance. A general rule for this is 1,000 feet. This also means that…

Ambient advertising is a simple and innovative way to get a message across to people. It is essentially an updated method to a traditional advertisement. This method utilizes surroundings to make people look twice, effectively gaining a much bigger impact while cutting back on costs because less materials are used. Ambient advertising lets the surrounding environment become part of the ad.   Here are a few great examples of the creativity found in ambient advertising. 1.  Hot Wheels Hot Wheels utilizes this nostalgic ad as a way to grab the attention of children and parents alike. Its clever, fun, and…