It can often seem like the traditional advertising of billboards and the ever changing technology of social media would make the two incompatible due to their focus on different mediums. However, when utilized together, billboard advertising and social media platforms can make for a very profitable combination. This is why it is very important to A) have updated social media pages and B) include these pages in your billboard design. There are a variety of ways to integrate these pages in your billboard strategy. Here are some ways that will help engage these platforms on traditional print billboards.…
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Have you been driving down the highway and noticed a billboard that really stood out? Have you seen a billboard that was so clever or funny that you couldn’t help but remember it? Great billboards never have trouble gathering attention and, in turn, business for the company that is advertising. It’s what they were DESIGNED to do. Unfortunately, not every business seems to get the memo and ends up wasting money and time by creating less than appealing billboard advertisements. I’m going to take a look at a few bad billboard designs and show you ways that these could easily…
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Billboards have a very small pocket of time to create an impact. As people go about their day, they often forget billboards or not look at them altogether. What makes certain billboards stand out? How do they manage to get attention in such a fast-paced world? The answer is DESIGN. This is one of the most important aspects of billboard advertising. Your design is how you represent you or your company. More importantly, a great design can engage people and make your billboard stand out from all the others. So, how do you design a billboard? Here are some tips…
Read MoreWe are proud to introduce Ashley! She loves outdoor advertising, customer service, and is looking forward to developing long lasting print relationships with you! Ashley and the rest of our team will be making sure your orders are right and arrive on time! Please make sure to give her a warm welcome! Contact her direct: [email protected].
Read MoreAdvertising is no new phenomenon. People have been familiar with getting their attention called from various signs and banners since close to the beginning of time. What is it about advertising that drives people? Why has it worked for so long? This article will attempt to explore some of the psychological properties associated with advertising and how utilizing these properties will bring more engagement to your business or product. Remnants of billboards and signs can be traced back to the ancient Egyptians. They soon discovered that they could use Papyrus to display messages of sales. This quickly evolved…
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There was once a time when the entertainment industry and billboard advertising didn’t exactly gel together the way that they do now. Sure, billboards have long been used to showcase products and advertise for many businesses, but how did music become a part of the advertising craze? The first advertising idea came from Jac Holtzman, founder of Elektra Records, in 1967. He was trying to get the word out about a great new band that he had recently signed, The Doors. Driving through L.A. every day, he began to notice the drastic number of billboards advertising everything except…
Read MoreAs many will tell you, billboard advertising is a very effective way of getting your message across to a wide audience. However, how can you know the engagement that your billboard is getting? While this number can’t be as precise as social media engagement or advertising that allows for real time stats, you will be surprised to find that billboards can be effectively measured with accuracy. The first, and most obvious, step in measuring your billboard success is by observing the traffic in the area. This method is great for both planning and maintaining billboards. A…
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Effective Billboards Why Invest Time? An effective outdoor ad campaign can yield some very profitable results for businesses both small and large. If you’re a bit skeptical of the idea of outdoor advertising and think that most people drive by billboards without giving a second glance, then you should probably consider all of the successful brands that utilize them. A large brand like Starbucks or McDonald’s isn’t going to waste their money on something that doesn’t work. It’s just that simple. Here are some strategic ways that will make your billboard pay for itself in no time…. Get Creative…
Read MoreEverything from grand openings to high-quality photography exhibits require a way of getting their message or art across to as many people as possible. The best and most effective way of relaying information to the public in a traditional way would most definitely be by the use of vinyl banners. When it comes to grand openings, a large, high-quality designed banner can go a long way for a business. The low cost of these vinyl banners and signs make it ideal for companies who are in need of a temporary way to draw in potential customers. When…
Read MoreIn anticipation for the upcoming seasons of our favorite shows, nothing prepares us for the binge watching more than seeing the massive, high-quality prints of the characters in full glory. With season premieres coming right around the corner, here are the best ads that we have seen so far: 1. The Walking Dead. Fans of AMC’s The Walking Dead were pleased to see these ads popping up in major cities in preparation for the premiere of the 6th season of the series. Taking a visual step away from the other season’s ads, for season 6 the…
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