BILLBOARD CHATTER BLOG

Connect your billboard to your online marketing

Printing Billboard signs are a great way to advertise your business, but what if you could use them to drive traffic to your website or online store? But what happens when someone sees your billboard and doesn’t have a way to connect with you online? You’re limiting yourself to a large number of people. By connecting your billboard to your online marketing, you can make sure that everyone who sees your ad has a way to find out more about your business. You can also track how many people saw your ad and how many of them took action after seeing it. This is a great way to measure the effectiveness of your billboard advertising and make sure that you’re getting the most out of your investment.

There are several reasons why you should connect your billboard to your online marketing. First, it allows you to target a wider audience. Second, it helps you track the results of your advertising campaign. Third, it increases brand awareness.

What are the benefits? 

Billboards are a great way to get your company or product in front of a large audience, quickly and easily. However, did you know that billboards can also connect to your online marketing campaign?

There are several benefits to doing this.

First, connecting your billboard to your online marketing campaign can help you track how well your advertising is working. You can use analytics to see how many people saw your billboard and then clicked through to your website. This information can help you determine whether or not you should continue using that particular billboard.

Second, connecting your billboard to your online marketing campaign can help you create a cohesive branding strategy. When all of your advertising is link together, it creates a combine message that potential customers will see. This can help you build brand awareness and encourage customers to take action, such as making a purchase or signing up for a newsletter.

How do you connect them?

Print Billboard signs are a great way to get your message out there, but what do you do when you want to connect them to your online marketing? Here are a few tips:

  1. Make sure your billboard is visible online. If it’s not, you’re not going to get the most out of it. Make sure the address is easy to find on maps and on online directories.
  1. Use QR codes or NFC tags on your billboard to direct people to your website or social media pages. This is a great way to get people engage with your brand and give them away to connect with you offline.
  1. Use your billboard as a way to promote special offers or discounts. This can be a great way to get people interested in what you have to offer and encourage them to visit your website or store.
  1. Use targeted ads on social media platforms. Facebook and LinkedIn both offer advertising options that allow you to target specific demographics based on factors like age, gender, location, and interests.

To connect your billboard to your online marketing, you’ll need to create a landing page. This is a special web page that’s designed to capture the information of people who see your billboard. When someone visits your landing page, you can track how they found it (via a QR code or URL on the billboard) and what they do when they get there. This information can help you measure the success of your billboard and make necessary adjustments along the way.

 

Get inspired by these 25 Award-Winning Billboard Designs or our design gallery showcasing our designs.