Why Holiday Travel Is Good For Billboards

Holiday travel presents a unique opportunity for billboard advertising for several reasons:

Increased Traffic

During the holidays, there’s typically a surge in travel, leading to more vehicles on the road. This means more people will see the billboards.

Targeted Demographics

• Many travelers are families or groups looking for experiences, making it easier to tailor messages for leisure activities, destinations, and holiday deals.

Festive Spirit

• Billboards can capture the holiday mood with vibrant visuals and messaging, resonating with the excitement and anticipation of travel.

Destination Promotion

• Local businesses can use billboards to attract tourists, highlighting attractions, events, or dining options that may be appealing to holiday travelers.

Short Attention Spans

• Travelers often have limited time to absorb information. Eye-catching, straightforward messages can grab attention quickly and drive immediate interest.

Increased Planning and Spontaneity

• People often plan their holiday travel in advance but also make spur-of-the-moment decisions. Billboards can influence both types of decisions effectively.

Cultural Relevance

• Holiday themes can create a sense of connection and relevance, making the advertising more impactful and memorable.

By leveraging these factors, your billboards can effectively reach a broad audience and engage potential customers during a key travel period. When you are trying to decide if you should advertise your local business, remember that billboards are a great tool to attract travelers into your establishment. Let our in-house designers mock up some ads for you and our production team print your boards!

For the holiday season, billboard advertising can effectively capture the festive spirit and consumer attention. Here are a few types of campaigns perfect for this time of year:

Seasonal Promotions and Discounts

• Highlight limited-time holiday sales, gift guides, or exclusive offers.
• Example: “Holiday Sale! 50% Off Gifts at [Your Store].”

Community Engagement

• Promote local holiday events, charity drives, or community gatherings.
• Example: “Join Us for the Christmas Parade – Dec. 15, Downtown!”

Holiday Greetings

• Build brand goodwill by spreading festive messages.
• Example: “Happy Holidays from [Your Company]!”

Festive Product Showcases

• Showcase products perfect for gifting, like new releases or holiday bundles.
• Example: “Give the Gift of [Your Product] This Holiday Season!”

Countdown Campaigns

• Use the billboard to create urgency with a countdown to Christmas or the New Year.
• Example: “10 Days Left to Shop!”