Billboards are designed to catch a person’s attention and quickly create a lasting impression, causing the reader to think about the ad even after they’ve driven past it!

Billboards reach 93% of all Americans! A 1999 study says people glance at 70% of the billboards they pass. Of these billboards, 63% are actually read, which is more than almost any other type of media!

In a well-populated area, a billboard can be viewed by millions of people. It’s even possible for a single billboard to have a larger audience than the Super Bowl!

Today, most Americans spend about 15 hours a week in their cars, giving them plenty of time to see your billboard!

Billboards with 7 words or less are the MOST effective!

The concept for the modern-day billboard originated in New York when Jared Bell began printing large circus posters in 1835!