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Pool Billboard Ideas

Jun 13, 2018

Billboards should not be borning! Have fun with a catchy tagline and imagery. Or in this case….a Shirley Temple looking cutie!  Key is to have images direct the eye to the message. Keep your text 7 words or less and contrasting colors. This client did not need more contact information on his board because he…

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Outdoor Advertising: Why Design Matters

Apr 16, 2018

Many fall to the temptation of overlooking or completely neglecting the design of their outdoor ads. They seem to think that just throwing some words on a billboard or sign will automatically attract attention. Or maybe they believe that throwing an unattractive variety of color and flash will be the best idea for their chosen…

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Billboard Design: Getting Your Message Across

Jan 29, 2018

When making a strategy for the design of your billboard or outdoor ad, it is very easy to get distracted by the visual elements of the campaign. Photography, graphic design, and colors are all a major part of the time, and money, spent on creating your ad. However, the overall message of the billboard is…

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Top 5 Outdoor Advertising Rules

Dec 21, 2017

The landscape for billboard advertising has made an inevitable change due to the ever growing popularity of digital and mobile devices. Consumers have found themselves distracted by a variety of smart phones, tablets, and gaming systems. This does not mean that billboard and outdoor advertising is ineffective, but rather, it means that there are certain…

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Crafting Your Call To Action

Nov 10, 2017

  Many people tend to overlook the importance of great ad copy when it comes to outdoor advertising. You might be tempted to only focus on the graphic design elements. This is understandable given the fact that this will be the most noticeable to viewers. However, it is the call to action that will truly…

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Halloween Themed Ads

Oct 31, 2017

Halloween is a great time to get creative with advertising. It gives you the opportunity to use the fun and scary holiday to promote your brand! To celebrate Halloween, we are going to be showing you some examples of great outdoor advertising with a Halloween theme!   Fun Halloween Ads These companies and organization use…

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Why Photography is Important to Your Outdoor Ad Design

Oct 11, 2017

Photography can go a long way when it comes to billboard or outdoor ad design. In fact, many experts say that outdoor ads that focus on imagery over words can lead to a much higher ROI. A picture is worth a thousand words Ad copy can only present a certain amount of information. Examples of…

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Outdoor Advertising and Your Brand Image

Sep 27, 2017

Brand image is important to consider in the process of designing your billboard or outdoor advertising campaign. Outdoor advertising is effective through its ability to promote a a very specific image of your brand. Outdoor advertising works in repetition. Potential customers are seeing your ads often multiple times a day. This means that your billboard…

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5 Examples of Minimal Billboard Advertising

Sep 18, 2017

When it comes to effective billboard advertising, less is always more. Billboards typically have a very short time frame to grab potential customers’ attention. This makes minimal design a useful tool for attracting an audience. Here are some inspiring examples that take minimalist design to a whole new level. McDonald’s– This billboard ad campaign uses…

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Billboard Installation

Jul 22, 2017

We have new installers or billboard owners call us all the time asking about billboard installation. And it is rather easy….depending on how much you like heights. Usually hardware will cost $40.00 to $120.00 per billboard face depending on size. Key items needed for your billboard installation will be ratchets, clips, gripper rods, ladder, safety…

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